Pop Mart’s LaBubu “Big Into Energy” Series: A Collector’s Dream

In the vibrant world of designer toys, Pop Mart’s LaBubu has emerged as a global sensation, captivating collectors with her quirky charm. The latest “Big Into Energy” series, launched on April 25, 2025, has sparked a frenzy, selling out in minutes and dominating social media. This blog dives into the series’ allure, from its emotional designs to its cultural impact, offering insights for collectors and fans eager to join the LaBubu craze.

The Origin of LaBubu

LaBubu, created by Hong Kong artist Kasing Lung, debuted in 2015 as a character in his children’s book series “The Monsters,” inspired by North European folklore. With her sharp ears, jagged teeth, and big round eyes, LaBubu looks mischievous but is kind-hearted, often causing chaos while trying to help. In 2019, Pop Mart transformed her into a collectible figure, launching her into stardom. The “Big Into Energy” series is the latest evolution, blending art and emotion in a way that resonates worldwide.

Inside the “Big Into Energy” Series

Released on April 25, 2025, the “Big Into Energy” series features six vinyl plush pendants, each tied to an emotion—love, happiness, loyalty, serenity, hope, and luck—and linked to the five elements (metal, wood, water, fire, earth). A seventh, ultra-rare secret figure—a black LaBubu with rainbow glittery eyes and teeth—has a 1 in 72 chance of appearing, driving collectors wild. These pendants, perfect as bag charms or keychains, boast vibrant colors and detailed craftsmanship, making them both collectible and stylish.